Unless you have been living in a cave, or maybe a prolonged backpacking trip away from society or something, you will have heard of the ALS Ice Bucket Challenge. What started as simple videos of people daring other people to pour freezing cold water over their heads to promote awareness for Amyotrophic Lateral Sclerosis (ALS) aka Lou Gehrig’s Disease, ballooned into a huge viral phenomenon. It even garnered the attention of everyone, from average joes like us, to politicians, to A-list celebrities like Matt Damon, Justin Timberlake, Amy Adams and Henry Cavill. Yes, even Superman has decided to promote truth and justice for ALS patients by dousing himself with ice water.
In our own Silicon Valley backyard, tech CEOs took to the California summer weather to join in the good will. C-Sharp was fortunate enough to film the ice bucket challengefor SanDisk CEO Sanjay Mehrota. Surrounded by his company’s SanDisk Cares crew, Mehrota
describes the company’s history of support for important community causes before proudly declaring his commitment to the challenge and his donation. He then proceeded to challenge fellow tech leaders Mark Durcan and Stephen Luzco, CEOs of Micron and Seagate,
respectively. And then Mehrota’s Cares crew made it rain. We at C-Sharp were proud to have filmed this moment of selflessness for Mr. Mehrota. The video was fairly simple to produce, requiring very few camera positions ,lights, and edits to achieve what it needed. It was an act selflessness and charity to those who need it. With CSharp’s commitment to empower and help people, SanDisk’s efforts to care for the community, and the high level of awareness that these ice bucket challenges are bringing to the public, there would have been no cooler way for this challenge to have been presented to the world.