All posts by Traci

Viral videos- How do I get one?

Viral videos are everywhere, there are music videos that are so bad that everyone has to see how bad they are, parents who document their cute kids doing something incredibly funny or there’s a challenge campaign that is used to create awareness for a larger organization. This last one was the case for the ALS Ice Bucket Challenge last summer, which was so popular it’s a heavily featured part of the Youtube Rewind:2014 video which mashes together all the most popular Youtube videos redone by popular Youtube stars summing up our year on Youtube.

The ALS Ice Bucket challenge was an interesting type of viral video because it wasn’t just one video that was viewed millions of times, but a video chain where people were doing the challenge and then challenging 3 more people to do it and/or donate $100 to the ALS Association. This led to as of this writing $115 million in donations (http://www.alsa.org/fight-als/ice-bucket-challenge.html) to the ALS Association to be used to continue research about ALS.  I can’t think of any organization or business that wouldn’t mind all of the publicity and funds that were raised through this challenge, but how to duplicate this phenomenon?

 

I don’t believe that this can be duplicated, at least not in the exact same way. The ice bucket challenge was impeccably timed to coincide with the warm weather and is a cause that is dear to many people’s hearts.  I don’t think the same results would happen if any other group tried to replicate this, but they may be able to make a new one. Another alternative to putting all the time and research into making another one is to jump on any existing viral video markets. In our last blog post we detailed how Sanjay Mehrota, CEO of SanDisk, took on the challenge and then challenged some fellow tech leaders to also do it. This act did two things-capitalized on a current trend and shows that there’s heart in the corporate Silicon Valley world. San Disk is a company that values the community that it is in and supports it through financial or product donations and through volunteer work. And now they can say they’ve supported their ALS community by helping promote awareness for ALS through the ice bucket challenges which you can watch below.

 

Viral videos aren’t often made with the intention of becoming viral, many are just videos posted by people wanting to share a fun moment with family and friends. Instead of trying to be the next big thing, corporations should take a leaf out of SanDisk’s book and take advantage of any current trends. And kudos if it’s a trend that creates awareness for worthy causes, such as this last trend. Let’s see what viral video trends will pop up in 2015.

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Roy Terry- The Primal Pitch

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Roy Terry is your go to man if you want to transform your pitch from being just good to persuasive during your start up funding stages. Roy is a professional pitch coach and can help you strengthen your pitch by helping you break it down and reconstruct it in a way that makes your listeners sit up and take notice of what you are saying.

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C Sharp Video Productions was given the privilege of coming alongside Roy to help him make his video pitch to you. We dropped in on one of his seminars to show you a glimpse of what your experience will be like, then came back to our studio, filmed an interview with him and edited them together.
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We sent 2 videographers to a “Find Your Cofounder” Meetup (http://co-founder.meetup.com/) in Milpitas, CA where he was the featured speaker to attend and tape his talk during lunchtime. There were over 50 people, mostly from the local tech industry. He brought two of his current clients and started interviewing them, with all the attendees looking on and taking notes. He asked them pertinent questions about their startups and who they were pitching to-2nd stage investors. By the end of the conversation with them, the general consensus from the room was that the two clients’ pitches were much more convincing and persuasive than they had been at the beginning of their session.
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Roy was a natural when we brought him back to our studio and set him up against green screen to do his own pitch for the video – below.

He introduces his coaching services at theprimalpitch.com. Please watch the video, take action and book a session with him today!