Category Archives: video blogs

Making Your Marketing Pack a Punch with Video Blogs

C Sharp Video Productions

The global recession along with a host of other factors has thrown a spanner in the works for B2B marketers; it has created several challenges for the marketing departments of mid- and large-sized companies. Video blogs, in this context, can really be your marketing solution.

Challenges you might face

  1. Justifying ROI on marketing spend: Tracking the ROI from every marketing activity is next to impossible: not all of them have a one-on-one correlation with a specific set of leads generated.
  2. Providing adequate budget for marketing activities: Whatever be the size of the organization or revenues earned, adequate budget needs to be provided for marketing activities. More often than not, the budgets fall short to the extent of rendering the activities ineffective.
  3. Understanding the role of the company website: Most Tier-2 companies (as against market leaders) rely still on their websites for leads. However, it is a great challenge to understand the design or content tweaks needed to make the website a winning one.
  4. The technology dilemma: Resolving the design and content issues for a winning website involves another related factor; it is the identification of the best and the most cost-effective technologies to be used for online marketing initiatives.
  5. Hiring and training top talent: High-quality marketing talent, who are also cost-effective, are hard to find. Moreover, giving them appropriate training in order to bring out the best in them is another challenge.

Which contents ensure constant customer involvement?

Kapost Powers B2B Marketers, the content marketing company, has conducted a number of studies and surveys on contents that ensure constant customer involvement. According to their findings, most mid- and large-sized companies surveyed allocate an average of 55% of their annual marketing budget for content production and creation.

Most companies use a wide spectrum of content delivery mechanisms, which are not based on any specific finding or strategy. This is an ineffective approach. According to another study, inefficiency in content production results in excessive marketing spend of $958M every year, for mid-sized and large B2B companies in the US.

In the recent past, there has been a focused shift to videos, which has emerged as a more efficient content delivery mechanism. It’s estimated that by 2017, online videos will make up nearly 70% of consumer internet traffic. Among the various types of videos used, Video Blogs have become increasingly popular in recent years.

Advantages of imaginatively made video blogs

  • Stand out among the proliferation of blogs
  • Attract and retain interest better
  • Create an instant connect with viewers
  • Can employ forward and backward integration strategies
  • Can be as creative as you like
  • Quick, easy and cost-effective to produce
  • Personalize your product or service
  • The show and tell is easier and more effective
  • Easy to share on social media
  • Can demonstrate complex concepts easily
  • Increase your outreach on the web

According to Kapost Powers B2B Marketers, 45.4% of internet users watch one video every month, even as they are exposed to 32 videos every month. Today, videos are being used to make decisions, unlike in the past, when people watched videos for awareness building.

Little wonder, the number of videos viewed in a day has risen over the years. Currently, on an average, 100 million people watch at least one video every day. Why not your product or service is one of them?

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Remember the Ice Bucket Challenge? SanDisk CEO Sanjay Mehrotra Took ALS Ice Bucket Challenge, Challenged Tech leaders to do the same

Unless you have been living in a cave, or maybe a prolonged backpacking trip away from society or something, you will have heard of the ALS Ice Bucket Challenge. What started as simple videos of people daring other people to pour freezing cold water over their heads to promote awareness for Amyotrophic Lateral Sclerosis (ALS) aka Lou Gehrig’s Disease, ballooned into a huge viral phenomenon. It even garnered the attention of everyone, from average joes like us, to politicians, to A-list celebrities like Matt Damon, Justin Timberlake, Amy Adams and Henry Cavill. Yes, even Superman has decided to promote truth and justice for ALS patients by dousing himself with ice water.

In our own Silicon Valley backyard, tech CEOs took to the California summer weather to join in the good will. C-Sharp was fortunate enough to film the ice bucket challengefor SanDisk CEO Sanjay Mehrota. Surrounded by his company’s SanDisk Cares crew, Mehrota
describes the company’s history of support for important community causes before proudly declaring his commitment to the challenge and his donation. He then proceeded to challenge fellow tech leaders Mark Durcan and Stephen Luzco, CEOs of Micron and Seagate,
respectively. And then Mehrota’s Cares crew made it rain. We at C-Sharp were proud to have filmed this moment of selflessness for Mr. Mehrota. The video was fairly simple to produce, requiring very few camera positions ,lights, and edits to achieve what it needed. It was an act selflessness and charity to those who need it. With CSharp’s commitment to empower and help people, SanDisk’s efforts to care for the community, and the high level of awareness that these ice bucket challenges are bringing to the public, there would have been no cooler way for this challenge to have been presented to the world.

Film and Edit Series of Video Blogs for Local Art Exhibit RAW Artists Non Profit at Beso NightClub in San Jose

An international non profit organization asked me to film their art exhibits throughout the summer season.  Video blogs were produced in San Jose at the monthly showcase event where local artists exhibit their work to sell and promote.  The videos were shot by only one camera throughout the event.  The interviews were stationed with a lamp and the b-roll shots were taken throughout the event.  Opening the video with motion graphics and an overall intro, each artists would have a memorable video to showoff about afterwards.  Various artists include the following and more:

  • visual artists
  • photographers
  • painters
  • jewelry & accessory designers
  • fashion designers
  • fashion styles
  • makeup artists
  • body painters
  • filmmakers
  • musicians
  • performing arts and dancers

About 15 to 20 videos were shot during the event and later uploaded to the RawArtistsTV Youtube channel.  The videos are part of the media package the organization offers to these artists to use to promote themselves and their work; also include photo portraits.  Motion graphics and original music tracks were also implemented into the video.  These videos are great promotional tools for both the artists and the organization.

Contact C Sharp Video Productions at info@csharpvideo.com for more info about filming and producing a trendy splice of your event in video.

How to Use Lighting for Your Video for Your Next Vlog Entry

Dear Video Bloggers, for those of you who baffle on the idea of lighting your video blog recording sessions, keep in mind the three-point lighting set up. You could use any lights available to light the areas indicated in the video. I recommend full spectrum bulbs. Don’t forget to fill your background with ambient light by turning on the lamp at the dark corner of the room for dimension – see Video Blog. If you have any specific questions, please feel free contact me for some video blog set up counseling.

Happy vlogging!

Three-Point Lighting

Video Blog

Another example of lighting videos with one lamp

Produces Video Blog Series for Allied Insurance Brokers in Palo Alto

Video blogging is one of the many packages C Sharp Video Production offers. They go hand in hand with your website content and online marketing.

Video and Photo Session for Pinecone Learning

C Sharp Video Productions offer a mini package for small businesses for their websites.  It includes a short one minute video and a photo session exhibiting the site or office.  Other mini packages include video blogs to be posted on landing pages to be cycled each month and distributed via social media sites.  Please contact Christine Ann for more information about this process to develop online marketing for your business.