Sandisk 128GB Product Launch Video

SanDisk launched 128GB microSD card March of last year for any device that accepts cards of that size. Please watch the video to find out what it means to have a higher capacity of storage in your mobile devices. This video was distributed to other SanDisk branches around the world and to SanDisk customers.

The production set up involved an FS700 with an 18-300 lens and a boom pole shotgun mic. The subjects were lit with a large softbox as the main and an LED as the kicker. Audio backup is a wireless lav which is miked to an audio recorder. It turned out that the first two interviews needed that backup as the background noise of the environment is noisy. The lav was placed closer to the subjects voice than the boom mic.

SanDisk 128GB Project Launch Video

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Viral videos- How do I get one?

Viral videos are everywhere, there are music videos that are so bad that everyone has to see how bad they are, parents who document their cute kids doing something incredibly funny or there’s a challenge campaign that is used to create awareness for a larger organization. This last one was the case for the ALS Ice Bucket Challenge last summer, which was so popular it’s a heavily featured part of the Youtube Rewind:2014 video which mashes together all the most popular Youtube videos redone by popular Youtube stars summing up our year on Youtube.

The ALS Ice Bucket challenge was an interesting type of viral video because it wasn’t just one video that was viewed millions of times, but a video chain where people were doing the challenge and then challenging 3 more people to do it and/or donate $100 to the ALS Association. This led to as of this writing $115 million in donations (http://www.alsa.org/fight-als/ice-bucket-challenge.html) to the ALS Association to be used to continue research about ALS.  I can’t think of any organization or business that wouldn’t mind all of the publicity and funds that were raised through this challenge, but how to duplicate this phenomenon?

 

I don’t believe that this can be duplicated, at least not in the exact same way. The ice bucket challenge was impeccably timed to coincide with the warm weather and is a cause that is dear to many people’s hearts.  I don’t think the same results would happen if any other group tried to replicate this, but they may be able to make a new one. Another alternative to putting all the time and research into making another one is to jump on any existing viral video markets. In our last blog post we detailed how Sanjay Mehrota, CEO of SanDisk, took on the challenge and then challenged some fellow tech leaders to also do it. This act did two things-capitalized on a current trend and shows that there’s heart in the corporate Silicon Valley world. San Disk is a company that values the community that it is in and supports it through financial or product donations and through volunteer work. And now they can say they’ve supported their ALS community by helping promote awareness for ALS through the ice bucket challenges which you can watch below.

 

Viral videos aren’t often made with the intention of becoming viral, many are just videos posted by people wanting to share a fun moment with family and friends. Instead of trying to be the next big thing, corporations should take a leaf out of SanDisk’s book and take advantage of any current trends. And kudos if it’s a trend that creates awareness for worthy causes, such as this last trend. Let’s see what viral video trends will pop up in 2015.

Remember the Ice Bucket Challenge? SanDisk CEO Sanjay Mehrotra Took ALS Ice Bucket Challenge, Challenged Tech leaders to do the same

Unless you have been living in a cave, or maybe a prolonged backpacking trip away from society or something, you will have heard of the ALS Ice Bucket Challenge. What started as simple videos of people daring other people to pour freezing cold water over their heads to promote awareness for Amyotrophic Lateral Sclerosis (ALS) aka Lou Gehrig’s Disease, ballooned into a huge viral phenomenon. It even garnered the attention of everyone, from average joes like us, to politicians, to A-list celebrities like Matt Damon, Justin Timberlake, Amy Adams and Henry Cavill. Yes, even Superman has decided to promote truth and justice for ALS patients by dousing himself with ice water.

In our own Silicon Valley backyard, tech CEOs took to the California summer weather to join in the good will. C-Sharp was fortunate enough to film the ice bucket challengefor SanDisk CEO Sanjay Mehrota. Surrounded by his company’s SanDisk Cares crew, Mehrota
describes the company’s history of support for important community causes before proudly declaring his commitment to the challenge and his donation. He then proceeded to challenge fellow tech leaders Mark Durcan and Stephen Luzco, CEOs of Micron and Seagate,
respectively. And then Mehrota’s Cares crew made it rain. We at C-Sharp were proud to have filmed this moment of selflessness for Mr. Mehrota. The video was fairly simple to produce, requiring very few camera positions ,lights, and edits to achieve what it needed. It was an act selflessness and charity to those who need it. With CSharp’s commitment to empower and help people, SanDisk’s efforts to care for the community, and the high level of awareness that these ice bucket challenges are bringing to the public, there would have been no cooler way for this challenge to have been presented to the world.

Customer Testimonial on C Sharp Video Productions by Roy Terry

” I think C Sharp is the cat’s meow. They’re awesome.

 

My name is Roy Terry I’m founder of ThePrimalPitch.com in Santa Clara, Silicon Valley.

 

There is this gap that is being missed as an opportunity by entrepreneurs to get customer leverage. Video is the key to doing that. That’s why I’m involved in video. I should have done it a year ago.

 

My experience with working with C Sharp Video Productions is that they just have this effortless quality. They know how to capture people at their best. The word I would say about their process is that it’s streamlined and the results have been great.

 

I found out about C Sharp Video because I was looking around for a video service and C Sharp Video came up in the Google locale. Then I realized, “Oh my goodness! Christine! I know her from other networking events.”

I started looking at the videos and then I realized, “Holy cow! She is super good! I need to get in touch with her.”

 

I am calling C Sharp Video. I am calling Christine.

No brainer. “

SANDISK PRODUCT SHOWCASE: SanDisk’s 128GB MocroSD Product Showcase: A Videographer’s Breakdown

As a partner for video solutions with SanDisk, C Sharp is proud to  provide its talents to showcase their newest technology. In the case of this video, SanDisk is introducing something pretty incredible: a MicroSD memory card that holds 128GB of data. That’s roughly 16 hours of HD video, 7,500 songs, and 3,200 photos. All on a single MicroSD about the size of your pinky’s fingernail. (these numbers come from a press release page here. http://www.sandisk.com/aboutsandisk/press-room/press-releases/2014/sandisk-introduces-worlds-highest-capacitymicrosdxc-memory-card-at-128gb/)
The video clearly demonstrates what the product is capable of (and that’s a heck of a lotby the way), but as a videographer, I find myself asking, what did it take to make that video? The workflow needed to make the product showcase is fairly simple really, and it is a basic workflow that applies to almost any video shoot. Firstly, the interviews. In this video, they provide informative dialogue on many aspects of the product, such as its memory capacity, how it helps people, how it’s made, what innovations are associated with it, etc. Typically, cameras are stationary for interviews and audio is recorded, and synced with the video to make sure that we as the audience are hearing what we are seeing. Many cameras used for video typically come with a built-in microphone to record this, but ideally, separate audio recorders and discrete wireless mics callded lavaliers are
pinned to the interviewee to eliminate background noise and get only what we want, which is whatever the interviewee is saying.
Secondly, there are what videographers call b-roll, or pickup shots. Essentially, these are any video clips that are not interviews. These do not require audio or much interaction with the videographer so they can be picked up rather quickly. These shots can get pretty artistic as well, where the videographer can use some cinematic tricks with focus, movement, specialty rigs, etc. to achieve a professional level of artistry. B-roll can be put over the interview audio to further enhance the meaning of both the shot and the content of the interview. for instance, when interview audio of one of the engineers discussing the manufacture of the SD card was synced to the shots of him at work, machine parts moving during the manufacturing process, etc., we as the audience are compelled to think, “yeah, this is pretty innovative stuff. Look at the equipment they’re using to make this thing!”. This is assuming the audience is the average viewer who know little about engineering MicroSD’s and doesn’t know any better. A couple of things to add about this particular video is the use of stock footage and stills. There are certain bits of footage where we see a family taking phone pictures at the Great Wall, a couple hang gliding off the summit of a mountain, etc. as we are being informed of what the
three major challenges to the consumer are regarding memory storage, While this applies to the concept of b-roll enhancing the meaning behind the interview audio, one should note that the
videographers probably did not have a budget to travel to the Great Wall or the top of that mountain to grab those few seconds of b-roll (that would be awesome though). So in substitute, stock footage, or footage shot previously, was used in tandem with that part of the interview to give the meaning that roughly translates into, “Yeah, I would run into those problems if I were there, having a 128GB card would really help me out!” In conclusion, that’s basically what it takes in a nutshell to have created this product showcase as far as workflow during production goes. It is a fairly basic way of looking at things, but there are so many other aspects that go into this final product, from consent and legal issues before videographers are even allowed to shoot it, as well as possible complications during editing and post-production and even impromptu complications in the production day itself.

Startup Event Videography

One of our talented friends who offers event organization services Greg Gioia called us up to film an event for a start up event in San Francisco. He needed one videographer to film one-hour PowerPoint presentation and a speaker on stage, and film the before and after reception and mingling of the 100 or so people attending. This event is for a corporation called Counsyl.

Counsyl is a tech company involved in genetic testing in pregnancy. They develop technologies that make it affordable for anyone. At the company event, they gave a presentation to train or inform other employees and business partners about their newest technology and discoveries.

Before and after the presentation, there was time for networking, fun activities, and raffles. This video footage was used for b-roll for the 3 to 5 minute highlight of the event shown below. The highlight also expresses the overview of what Counsyl with the footage taken at the event, and existing footage provided by Counsyl such as the laboratory machines and lab samples.

Equipment used was a 5D Mark III on a tripod with a Canon 70-200 L lens to capture the presenter. Audio was capture from the mixer by an audio recorder. Sound was recorded separately to be synced at post production. A Rode mic was place on-camera to capture ambient sound. In terms of the lights, it was a difficult situation as we have thought that it was going to be provided by the stage managers, so we used a spotlight provided by the audio guy. We have recently bought an Arri 150watt lamp to light the presenter without obstructing the PowerPoint screen, so this situation would be solve for our future shoots similar to this one.

 

How Do You Prepare For a Business Portrait Session?

As someone who knows how to handle themselves in corporate situations, you can probably look at a presentation for your important clients and not even flinch. But then perhaps you decide to take some initiative in marketing yourself and look to hiring a professional to create some business portraits of yourself.

Then it comes to mind, the most unforgiving of audiences, even more so than the big client or your boss in that presentation; a camera and a gang of bright lights. Suddenly you find yourself wanting to be in that conference room instead.

But what exactly do you do? What clothes do you wear? What makeup, if any, and how should your hair look?

Professional but not too formal

What I would suggest for a business portrait is that happy medium between straight-and-narrow and laid-back; professional and confident, but relaxed enough that you look approachable. Take a “less-is-more” approach to your clothing. Dark, well-fitting, solid-colored business suits, blazers, and dresses work well. As far as tops go, these should provide a subtle to mild contrast to your suit or blazer. If you opt to skip out on the suits and blazers, make sure that any shirts, blouses, sweaters or dresses are in a solid, medium to dark color. Patterns should also be very subtle; loud patterns distract from the face. Other things to stay away from include any white, bright, or reflective clothing, as the bright flashes or studio lights can cause unwanted shine or reflection. Colors that closely follow skin tones should be avoided as well to distinguish the skin tone of your face from your clothing.

Less is more for accessories

As far as head and makeup, and jewelry goes, follow the “less-is-more” rule we’ve established. For the ladies, keep your hair well-brushed and maintained before the shoot. However your style it is up to you, but as a suggestion, a little brushing and hair spray goes a long way to eliminate stray hairs poking from the top of the head. As for makeup, think about going out for a semi-formal occasion and apply for that. Remember, less is more. For the gentlemen, make sure your hair is neatly groomed the day of the shoot. If you have facial hair, this applies to that too.

Dress like you are going to an interview

Now these are general suggestions, but as a final tip, a good thing to think about when dressing for your shoot is this; think back to that big presentation you would give, with an important client or your boss watching. What would you wear for that, as a professional and as a representative of your company? Dress for that occasion, and you’ll do great at your portrait shoot.

Effective Communication Through Technology

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